Weblog Weblog Today's Marketing Executives Need Analytical Skills RSS Links Forum Weblog   News-flash   Looking to buy SAS? Contact Pinnacle Solutions for pricing information. Login Form Username Password Remember me Password Reminder Pinnacle Solutions About Pinnacle Solutions About DataGister.com Futrix Web Demo Job Openings Contact Us BI Resources bizintelligencepipeline BetterManagment.com CIO Magazine SAS Resources CISUG SAS Institute SAS Listserv (SAS-L) Unofficial SAS Weblog Futrix & OLAP Resources Futrix Limited The OLAP Report OLAPinfo.de Validation Resources IBM Rational Software Sara Ford's Weblog Syndicate Subscribe to our Blog Terms of Use Access to, and use of, the information contained in this Web site are subject to the terms and conditions listed here. Please read this information carefully. Your use of this Web site signifies your agreement to follow and be bound by these terms and conditions. Today's Marketing Executives Need Analytical Skills Contributed by Curt Wehrley    Monday, 22 August 2005 Last week, marketing headhunter Harry Joiner offered some insight on the skills his clients demand of marketing executives: “Abstract, soft skills are out. Hard, analytical skills are in.  This is a very turbulent time for marketing VP’s.  With regards to the marketing function, there’s a growing mentality among CEO’s that “there’s nothing as devastating to an opinion as a number.”  And marketing managers who don’t have an analytical bias and a multichannel orientation are at a distinct disadvantage.”  Link:  Marketing Skills in High Demand His most recent posting on "expeditionary marketing" skills is worth a read as well.  Link: Hard-to-Find Marketing Skills  < Previous   Next > [ Back ]

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